First Impressions Count – Why Professional Design Is Key
Show professionalism and credibility
Most of the time, your leaflet is the first glimpse a potential client has of your company. You want to give out the impression of professionalism and credibility. This can be achieved by making sure that your design is clutter free, precise and sleek. The public now are more refined than they used to be, they know what they are looking for and you want to make sure that your leaflet looks professional and at the same time interesting, prompting them to contact you.
Reinforcing your brand
Your leaflet should be a precise embodiment of your company. It is one of your most visible and most cost effective ways to promote yourselves. It is your brand, manifested in a different platform. An effective leaflet design will have your brand stuck in your visitors’ minds just like a catchy jingle or television advertisement. Strategically planning and designing your leaflet can do just that.
A professionally designed leaflet will most definitely drive sales upwards. That is if you design your leaflet as so that you are unconsciously dictating your customers to do what you want them to do. This can be achieved by meticulously planning the layout of your leaflet based on how people read it.
The easier to recognise what it is you’re offering, the features and a prominent call to action is key. Not only that, it is also more likely that they would refer or share your leaflet to their friends creating a web of potential customers.
Design may cost that little bit extra as part of your leaflet campaign but pound for pound it is well worth it. You could spend thousands with a bad design and get the same response as you would do spending hundreds with a good, well thought out design.