The Biggest Mistake With Leaflet Distribution
The biggest mistake with leaflet distribution is trying to be clever by using words and phrases in their writing just to make it appear they are somehow more intelligent than the people they are advertising to.
This can have a negative effect on response rates for one simple reason. Let me explain.
An article recently appeared on the website of the Direct Marketing Association (DMA). Although this article was about Direct Mail and not Leaflet Distribution I thought perhaps there would be something to be learned so I read on.
The article asked the question why some organisations are failing to engage their prospects with the mailings they send out. But the article, in my opinion, failed to provide any new answers and, again, in my opinion, broke one of the basic rules of direct marketing.
I will let you know which rule this is towards the end of this article. But before we get to that let me cover some the issues I found puzzling in this article.
Why Is This Wrong?