What is the difference between a lead and a prospect?
The single biggest difference between prospects and leads is their engagement. Leads are characterized by one way communication, while prospects are characterised by two way communication. A lead has reached out to a company – through a form or sign-up – and provided their information.
A prospect is someone who is a potential or likely customer. A customer is someone who has already purchased something from you. When someone gets in touch with you via phone or fills in a contact form, they are not yet a customer. They are a prospect.
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