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What is the difference between a lead and a prospect?

23/8/2018

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What is the difference between a lead and a prospect?

​The single biggest difference between prospects and leads is their engagement. Leads are characterised by one way communication, while prospects are characterised by two way communication. A lead has reached out to a company – through a form or sign-up – and provided their information.
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  • CRAFTY LIFESTYLE
    • Contact & Links
    • How this site works!
    • Site Map
  • CRAFTY PROJECTS
    • BEAST MODE
    • CELEBRATE EVERYTHING
    • CHALLENGE ACCEPTED >
      • 30 DAY YOGA CHALLENGE
      • 365-DAY SAVING CHALLENGE
      • BEST-YEAR-EVER
      • CRAFTY WORKOUT CHALLENGE
      • PASSIVE INCOME CHALLENGE
    • HUMOUR ME
    • QUIZZICAL
    • QUOTABLES
    • RUDE SANTA
    • SMART KIDS
    • THE DEVILS PLAYGROUND
  • GREAT COMMUNITY
    • BIG WHIP ROUND
    • BUSINESS DIRECTORY
    • BUY, SELL, SWAP >
      • Wholesale Online Shopping Sites
      • How to Sell Art Online
      • How to Sell Jewellery Online
    • CLUB MAXIMUS >
      • CLUB MAXIMUS - AMBASSADORS CLUB
      • CLUB MAXIMUS - PARTNERS CLUB
    • STAYCATION
    • WHATS ON
  • CRAFTY GIFTS
    • AUDIOMANIA
    • CD-INSERTS
    • CLUB EROTICA
    • CRAFTY GREETING CARDS >
      • ADORABLES
      • INSULTABLES
    • CRAFTY SCRATCH CARDS
    • CRAFTY PLANNER FOR KIDS
    • PASSIVE INCOME LIFESTYLE
    • PICTURE PERFECT
  • CRAFTY PUBLICATIONS
    • CRAFTY GIFTS MAGAZINE
    • CRAFTY LIFESTYLE MAGAZINE
    • GREAT NEWS
    • WOOD AND THE GREEN