A leaflet sends your customers the right message, when return on investment is essential, a door drop is the answer
Whether you’re rolling out a re-brand, planning a special offer or advertising a new product or service, a door drop will give you the advantage you’re looking for. We can deliver your message to a single area, multiple areas or help you find customers that match the profiles you already have. In every case, a leaflet campaign is direct, measurable and cost effective.
With a door drop, you get a direct, measurable and cost effective way to gain more customers.
A leaflet reaches your customers in their homes. It’s not a phone call that will annoy them when they’re relaxing, it’s not a jingle constantly repeated on the radio. It’s a piece of communication they can look at when they want to. It’s a key touch-point for organisations of all kind. Your leaflet should make them an offer – one they’ll want to take advantage of. It could be a discount coupon or an invitation to take the next step on their customer journey. Consider adding:a coupon, a contest, an online discount code, an invitation to join you on Facebook or Twitter. Never forget to include:phone number(s), email, address, business address, opening times, your website’s URL. You may already be working with a creative agency who will do the work for you. Or, if you prefer, our experts will take on the design and print of your leaflet?
Your door drop asks people to engage with you. They may phone you the minute they see the mailer or return your postcard the next day. Or they may wait until they may decide to take action. Give them a good window of opportunity and keep all your own business timings in mind. Measuring their response can be relatively simple. You can even set up a web page or email address especially for your customers and let your analytics package do the heavy lifting. We’ve also created an online campaign management tool that can help.
With a leaflet, you can find new customers for as little 2.5p per household. And, even with design and print costs, that’s still an inexpensive way to put your message directly into the hands of the people you’re targeting. Every door drop campaign strengthens your company by bringing you more details about your customers. No other medium can make that promise.