Landing Page Best Practices
The first rule of landing page best practices is this: they are a starting point to help you construct your best first attempt at a landing page. After that, you need to experiment and let the customers decide what they think is the best converting page for the job.
You can use a checklist (tips like those below) or a scorecard to rate your landing page and produce a to-do list of items to fix.
With that caveat out of the way, here are some quick general rules of thumb you can apply to your landing pages:
21 Quick Landing Page Tips