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The Anatomy of a Landing Page

5/2/2018

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​The Anatomy of a Landing Page

Marketing landing pages are composed of a group of definable elements. These building blocks represent the foundation of most pages and can be used as a guide when defining and creating your content.
​
There are 5 must-have core elements on any landing page, which can be broken down further into a more detailed list of building blocks:

  1. Your Unique Selling Proposition (USP)
    1. The main headline
    2. A supporting headline
    3. A reinforcement statement
    4. A closing argument
  2. The hero shot (images/video showing context of use)
  3. The benefits of your offering
    1. A bullet point list summary of benefits
    2. Benefit and features in detail
  4. Social proof (I’ll have what she’s having)
  5. A single conversion goal – your Call-To-Action (CTA) (with or without a form)
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Read The 5 Essential Elements of a Winning Landing Page for a more detailed exploration of these elements.
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  • CRAFTY LIFESTYLE
    • Contact & Links
    • How this site works!
    • Site Map
  • CRAFTY PROJECTS
    • CELEBRATE EVERYTHING
    • CHALLENGE ACCEPTED >
      • 30 DAY YOGA CHALLENGE
      • 365-DAY SAVING CHALLENGE
      • BEST-YEAR-EVER
      • CRAFTY WORKOUT CHALLENGE
      • PASSIVE INCOME CHALLENGE
    • CRAFTY KITCHEN
    • HUMOUR ME
    • QUIZZICAL
    • QUOTABLES
    • RUDE SANTA
    • SMART KIDS
    • THE DEVILS PLAYGROUND
  • GREAT COMMUNITY
    • BIG WHIP ROUND
    • BUSINESS DIRECTORY
    • CLUB MAXIMUS
    • STAYCATION
    • WHATS ON
  • CRAFTY PUBLICATIONS
    • CRAFTY GIFTS MAGAZINE
    • CRAFTY LIFESTYLE MAGAZINE
    • GREAT NEWS
    • WOOD AND THE GREEN
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