The Benefits of Using Video on Landing Pages
Video should be used on your landing pages whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort.
A study by eyeviewdigital.com shows that using video on landing pages can increase conversion by 80%. You can see more examples about it in their case studies.
People have been glued to TV screens since the middle of the 20th century. Video on the web has had a similarly dramatic impact on the way content is consumed, resulting in YouTube becoming the web’s “second search engine”.
Some reasons why video can lift your landing page conversion rates
7 Ways to make your videos more effective