In 2016 (and again in 2018) I tried and failed to start
a community magazine. Guess who's back for more...

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Great News - A Community Magazine

2016, with no experience in marketing or magazine design, I created my first magazine. It was a 16-page, full colour affair that I hand delivered around my community. I gained an audience but being a one man operation, failed to sustain the high print costs.

Fast forward to 2018. I redesigned the magazine, what was print, became digital. I built a web site to support the digital magazine, and created a marketing strategy to promote them both.

My marketing strategy was to create content, and give that content away for free. That strategy worked. I spent ZERO on marketing, no Fakebook Ads (sic), No Google Ads, just sharing content.

My audience grew. At its peak, the web site hit 80,000 views a month.

Over time the magazine became less important, as my focus was more on creating free giveaway content.

'BYE BYE GREAT NEWS'

In 2019, Mum fell ill - She also suffered a particluarly bad fall, and I thought we were going to lose her, so I moved out of my home, to care for her full-time. At the time, Mum had no internet, and so I had to let the web site go. I let the domain lapse, and concentrated on caring for Mum.

At some point, I managed to get Sky installed at Mums, and finally had access to the internet again.

During the day I would take care of Mum, and when Mum slept, I worked on re-building the web site, now with a new domain name, welcome to Crafty Lifestyle.

Crafty Lifestyle and its Magazine

Crafty Lifestyle: Slowly updating all of my projects, recreating lost content, and working on new projects.

Crafty Lifestyle Magazine: So a new web site deserves a supporting magazine. The magazine will highlight the new content, and hopefully be updated monthly.

Club Maximus: This is the marketing arm of Crafty Lifestyle.

Whereas, my original strategy was promoting my own content, web site and magazine, the new marketing strategy is to also incorporate and help those businesses and individuals who are struggling in these difficult times.

Club Maximus is akin to a marketing club. 
Alone, surviving on only £67/week Carers Allowance I still managed to hit 80,000 views a month. Imagine what heights we could achieve working together.  Join Me!!!

Join Club Maximus

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Club Maximus

So, I had an idea. The magazine was only promoting stuff I was creating and giving away for free.  It was never about making money, so when I closed it, it was no big deal.

Now, as 2022 approaches, more than ever, we have to think 'Community'. 

We have to work together to make ourselves so strong that no Government lockdown can put us in financial strife.

What if 100 local business owners, got together, and shared their marketing content. Sharing the audience we created together, for the benefit of everyone.

If I could take the web site to 80,000 monthly views, with no business or marketing experience,
and with zero funds; what could we expect if you and 99 like-minded individuals joined me.

GOAL: ONE MILLION MONTHLY VIEWS

One Year From Today:
One hundred business owners, working together, sharing their content and the audience it creates - Could we possible dream of getting One Million + monthly views between us.

JOIN CLUB MAXIMUS